Changing the world, one step at a time.

Tag Archives: change

On Complexity (or: Labelling in the Service Sector)

One of the problems with a blogging schedule is that you postpone the post until last minute and then you get sick. Or decide to watch Tatort. Or both. A friend of mine is deeply involved in setting up a sustainability scheme for restaurants here in Belgium. One of her problems: Restaurants touch upon so… Continue Reading

Marketing vs. Campaigning: In Need of a new Term

We in the nonprofit sector tend to have a conflicted relationship with the word ‘marketing’. We tend to see it as evil, as over-the-top, as the art of selling stuff to people they don’t need. Having gone through a year of studying these dark arts, I’m no longer sure. My textbook defines marketing as “a… Continue Reading